Director Andy Muschietti attributes the box office failure of his DC Extended Universe film, "The Flash," to a lack of broad appeal. Speaking to Radio Tu (as reported by Variety), Muschietti stated the film didn't resonate with "the four quadrants" – a crucial demographic in Hollywood encompassing all age and gender groups. He explained that a $200 million budget necessitates widespread appeal, extending even to older demographics. Muschietti emphasized that the film's failure stemmed, in part, from insufficient appeal across these four quadrants.
"The Flash failed, among other reasons, because it didn't appeal to all four quadrants," Muschietti said. "When you spend $200 million, Warner Bros. wants to bring even your grandmother to the theaters."
He further revealed insights from private conversations suggesting a significant portion of the audience, particularly women, lacked interest in the Flash character. This, he noted, created significant headwinds for the film.
Unfulfilled DCEU Teases
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Muschietti acknowledged other contributing factors to the film's underperformance, including negative critical reception, CGI controversies (particularly concerning the recreation of deceased actors), and its release within a dissolving film universe.
Despite "The Flash's" commercial struggles, Muschietti remains involved with DC, slated to direct "The Brave and the Bold," the inaugural Batman film in James Gunn and Peter Safran's revamped DC Universe.
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