King Partners with Flexion to Bring Candy Crush Solitaire to Alternative App Stores

With the highly anticipated launch of Candy Crush Solitaire, King is not only expanding their beloved franchise into the realm of classic card games but also making a strategic move by targeting multiple platforms simultaneously. This marks King's first foray into launching a game across various alternative app stores at the same time, signaling a significant shift in their distribution strategy.

King has partnered with publisher Flexion to roll out Candy Crush Solitaire on five alternative app stores, including the Samsung Galaxy Store and Huawei AppGallery. This collaboration is a testament to Flexion's enthusiasm for working with a powerhouse like King, and it highlights King's intention to reach a broader audience beyond the traditional Google Play and iOS App Store.

The decision to launch simultaneously on these platforms underscores King's recognition of the growing importance of alternative app stores. Given the massive success of their match-three puzzle games, which generate revenues rivaling those of small nations, it's surprising that King has not ventured into these markets sooner. However, this move suggests that the gaming industry's major players are beginning to see the untapped potential in these alternative distribution channels.

Embracing Alternatives

King's simultaneous launch strategy is a clear indication that they view these alternative stores as viable avenues for expanding their reach. By doing so, they are not only diversifying their distribution but also acknowledging the significance of platforms that have often been overlooked in the past.

For those curious about the Huawei AppGallery, exploring their 2024 AppGallery Awards can provide insights into the types of games and apps that have excelled in this ecosystem, offering a glimpse into the quality and diversity of content available on alternative stores.