Marvel denies AI involvement in "Fantastic Four: First Steps" poster creation following fan speculation. The marketing campaign for the film launched this week with a trailer teaser and several social media posters. One poster, however, sparked controversy due to a seemingly four-fingered man.
Further fueling speculation, fans pointed out duplicated faces, inconsistent gaze direction, and oddly proportioned limbs, all commonly associated with AI-generated imagery. Despite this, a Disney/Marvel representative confirmed to IGN that AI was not used in the poster's creation.
The four-fingered anomaly has prompted various theories, ranging from a finger hidden behind a flagpole (deemed improbable due to perspective) to simple Photoshop errors. Similarly, repeated faces may be a result of common post-production techniques rather than AI generation. The studio has yet to offer an official explanation.
The debate surrounding AI's potential role in the poster's creation will likely increase scrutiny on future marketing materials. While the mystery remains, anticipation for "Fantastic Four: First Steps" continues, with further details on Galactus and Doctor Doom expected.
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