Microsoft Activision Aims to Make AA Games of AAA IPs

Microsoft and Activision Blizzard: A New Approach to Game Development

Microsoft and Activision have formed a new team within Blizzard, primarily composed of King employees, to focus on developing smaller-scale, AA games based on existing franchises. This strategic move follows Microsoft's acquisition of Activision Blizzard in 2023, granting them access to a wealth of popular IPs.

This initiative aims to leverage King's expertise in mobile gaming to create AA titles for mobile platforms. King's past experience with mobile adaptations of existing IPs, such as Crash Bandicoot: On the Run! (though since discontinued), and their previously announced plans for a Call of Duty mobile game, inform this new direction. The new team's focus on mobile is further supported by Microsoft's stated goal of strengthening its mobile gaming presence.

Microsoft's Mobile Strategy

Microsoft Gaming CEO Phil Spencer has publicly emphasized the significance of mobile gaming for Xbox's future growth. He highlighted mobile capabilities as the key driver behind the Activision Blizzard King acquisition, stating that it addresses a gap in Microsoft's existing portfolio. This strategic investment is further underscored by Microsoft's development of a competing mobile game store, aiming to challenge Apple and Google's dominance. While specifics remain confidential, Spencer hinted at a launch timeframe closer to the present than several years out.

Addressing the Rising Costs of AAA Development

The creation of this new team also reflects Microsoft's response to the escalating costs associated with AAA game development. By experimenting with smaller, more agile teams, Microsoft seeks to explore alternative development models and potentially reduce financial risks.

Speculation and Potential Projects

The formation of this new team has sparked considerable fan speculation regarding potential projects. Scaled-down mobile versions of existing franchises, such as a World of Warcraft experience similar to League of Legends: Wild Rift, or a mobile Overwatch title comparable to Apex Legends Mobile or Call of Duty: Mobile, are among the possibilities. The future of this new initiative promises exciting developments in the mobile gaming landscape.