Nintendo is currently evaluating multiple factors in setting the price for the upcoming Switch 2. While industry analysts have suggested to IGN that the console could launch at around $400 later this year, Nintendo has not yet confirmed any pricing details.
In a recent Q&A session aimed at investors, Nintendo's president, Shuntaro Furukawa, addressed the pricing strategy for the Switch 2. He noted the significant changes in inflation and exchange rates since the original Nintendo Switch debuted in 2017. "We are aware that, in addition to how inflation is currently proceeding, the exchange rate environment has also changed significantly since around the time we launched Nintendo Switch in 2017," Furukawa stated.
Furukawa emphasized the importance of considering consumer expectations for Nintendo product pricing. "We also need to consider the price range that consumers expect for Nintendo products. We think a multifaceted consideration of these factors is needed when deciding on the price of a product. I cannot tell you a specific price for Nintendo Switch 2 at this time, but we are taking various factors into account," he added.
It’s crucial to delve deeper into these considerations. The original Nintendo Switch was launched at $299.99 and has maintained that price for several years. Now, nearly eight years on, consumer expectations for Nintendo product pricing are a key factor. Competitors like Sony and Microsoft have raised prices for their current-generation consoles due to rising costs and inflationary pressures.
As previously mentioned, analysts predict a $400 price point for the Switch 2. This represents an increase from the original Switch’s $300 launch price, which Nintendo has kept consistent outside of sales or bundles. The Nintendo Switch OLED model is priced at $350, while the Switch Lite comes in at $200. Although detailed specifications and features of the Switch 2 remain undisclosed beyond the initial reveal video, indications suggest a more powerful and larger next-gen console, making a $400 price seem plausible.
Nintendo Switch 2 - First Look
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Nintendo has scheduled a Switch 2 Direct event for April 2, where they will provide a more in-depth look at the console following its initial reveal last month. That reveal showcased the Switch 2's form factor, hinted at a potential Mario Kart 9, and introduced a new 'mouse' mode for the Joy-Con controllers.
However, many questions about the Switch 2 remain unanswered, including the function of the new Joy-Con button, the console's power capabilities, and the purpose of its new ports. Nintendo is also planning Switch 2 hands-on events in various global cities.
Meanwhile, Furukawa confirmed that Nintendo has no intention of altering the price of the original Switch, even with the Switch 2's launch on the horizon, indicating no immediate price changes for the existing model.
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