World of Tanks Blitz launches a massive marketing campaign: a cross-country tank road trip! Wargaming is touring a decommissioned, graffiti-covered tank across the US to celebrate its recent collaboration with Deadmau5.
This fully street-legal tank, which arrived in Los Angeles for The Game Awards, promotes the Deadmau5 in-game event. Spotting the vibrant artwork on its hull while it traveled offered fans a chance to win exclusive merchandise.
The Deadmau5 and World of Tanks Blitz collaboration is now live, featuring the exclusive Mau5tank – a light and sound spectacle. Players can also participate in themed quests and unlock exclusive camos and cosmetics.
The playful nature of this real-world promotion is undeniably humorous. While some serious military simulation enthusiasts might disapprove, it's a fun, harmless marketing stunt. Wargaming isn't the first to use this approach – even breweries have done similar promotions. But for fans, seeing a decorated tank cruising through their neighborhood adds a unique touch to a winter day.
If this inspires you to join the battle, be sure to check out our list of current World of Tanks Blitz promo codes for a head start!
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