In the latest twist of the ongoing Epic vs Apple saga, a significant ruling may force Apple to abandon its controversial 30% commission on payments made outside the App Store. This development marks another pivotal moment in the legal battle that began when Epic Games, led by CEO Tim Sweeney, introduced direct in-app purchases for Fortnite, bypassing Apple's payment system and offering players a substantial discount.
The ruling extends beyond just commissions; Apple is now prohibited from using 'scare screens' that could deter users from making external purchases, limiting developers' use of outside links, or restricting how developers format these links and use 'calls to action' to highlight potential savings. Additionally, Apple must adopt 'neutral messaging' when informing users about transactions that will take them to third-party sites.
While Apple had previously been compelled to adjust its policies in the European Union, the U.S. had remained somewhat favorable to Apple until this recent decision. Despite plans to appeal, the tide seems to be turning against Apple, with Epic Games emerging as the likely victor in this long-standing dispute.
The impact of this ruling could be profound. With the Epic Games Store already established on Android and iOS in the EU, and on Android in the U.S., the importance of the iOS App Store may diminish as alternative platforms gain traction. This shift could empower developers and offer consumers more freedom and potentially lower costs in their digital transactions.
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