NetEase Games is committed to keeping Marvel Rivals fresh and engaging through regular updates. The development team plans to release updates approximately every six weeks, introducing two new heroes each quarter. This ensures a constant stream of new content to entice players back to the game.
Game director Guangyun Chen revealed in an interview that each season's update is divided into two phases: one new hero is added in the first half, and another in the second.
This approach aims to maintain player and audience interest. Beyond new heroes, Marvel Rivals will also feature updates including new maps, storylines, and objectives. Previously announced characters include the upcoming Blade and Altron (revealed through leaks), with the recent announcement of the full Fantastic Four team.
According to Chinese gaming publication GameLook, the game has generated approximately $100 million globally, with a significant portion coming from the Chinese market. This marks a substantial move for Marvel, a powerhouse in the film industry, into the competitive gaming sector.
Marvel Rivals successfully filled a void in the hero-shooter genre following the less-than-stellar reception of Square Enix's Avengers game. NetEase delivered a high-quality heroic shooter boasting a compelling roster of characters, receiving positive reviews upon its initial release.