The highly anticipated launch of Nvidia's RTX 5090 and RTX 5080 GPUs on January 30th has ignited a frenzy among gamers. Our RTX 5090 review hailed it as "the fastest consumer graphics card," fueling intense excitement for this new generation. While the $2,000 RTX 5090 and $1,000 RTX 5080 command premium prices, demand is exceeding expectations, with reports of extremely limited stock. One UK retailer reportedly has only single-digit RTX 5090 units.
This scarcity has led to an unusual sight: campers outside a Micro Center store in Tustin, California, days before the launch. Images circulating on Reddit and the Unofficial Micro Center Discord channel show tents erected, sparking speculation about potential scalpers. However, at least one camper has publicly stated their intention to purchase the card for personal use. Reports indicate a growing number of tents and individuals waiting, with estimates reaching up to 10 tents and 24 people.
Micro Center, in a pre-launch YouTube video, discouraged this camping, advising against braving the cold January weather. Their launch strategy involves a first-come, first-served voucher system, offering no choice of specific GPU models. A one-card-per-customer limit is in place. Despite discouraging camping, Micro Center still recommends early arrival to increase chances of securing a card.
Nvidia GeForce RTX 5090 – Photos
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This isn't unprecedented; YouTuber Austin Evans documented similar scenes at the same Tustin location during the RTX 3070 launch in 2020.