A recent study by marketing agency GEM Partners reveals the top brands in Japan across seven media platforms. Pokémon secured the number one spot, achieving a remarkable reach score of 65,578 points.
This "reach score" is a proprietary metric calculating the daily number of individuals engaging with a brand's content (apps, games, music, videos, and manga). The survey, conducted monthly, involved 100,000 Japanese participants aged 15 to 69.
Pokémon's dominance is particularly evident in the App Games category, where it amassed 50,546 points—a staggering 80% of its overall score. This success is largely attributed to the continued popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. The brand also garnered significant points in Home Video (11,619 points) and Video (2,728 points). Strategic collaborations, such as the Mister Donut partnership, and the rising popularity of collectible card games further boosted Pokémon's reach.
The Pokémon Company's 2024 financial statement underscores the franchise's impressive growth, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand within Japan.
The Pokémon franchise encompasses a diverse range of media, including video games, animated shows and films, trading card games, and other merchandise. It's a joint venture managed by Nintendo, Game Freak, and Creatures, collectively known as The Pokémon Company since its 1998 inception.
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