Gacha game revenue reveals a fluctuating market in January 2025. New data highlights significant shifts in player spending across popular titles.
Genshin Impact's January 2025 update, featuring the Pyro Archon and Mawuika banner, fueled a remarkable surge in revenue, doubling its December 2024 figures to a staggering $99.4 million (compared to $45.6 million).
Image: ensigame.com
Pokemon TCG secured a strong second place with $64 million in revenue, followed closely by Love and Deepspace at $55.2 million.
Conversely, Honkai Star Rail experienced a revenue dip to $50.8 million, while Zenless Zone Zero saw a significant 50% decrease, falling from $57.9 million to $26.3 million.
It's important to note that this ranking solely reflects mobile platform revenue. The data excludes revenue from PC platforms, where some titles, notably miHoYo's games, also have a presence. Furthermore, the methodology accounts for the absence of Google Play in China by employing an iOS revenue multiplier to estimate Android earnings within the country.
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