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Royal Kingdom enlists LeBron James, Kevin Hart for star-studded ad campaign

By LucyMay 01,2025

By now, if you've spent any time at all on YouTube, you've likely encountered advertisements for Dream Games' Royal Match. King Robert's endless escapades and near-death experiences have propelled this match-three game to immense popularity. Now, its sequel, Royal Kingdom, is taking a fresh approach with a star-studded celebrity advertising campaign.

While celebrity endorsements are not new, Dream Games is strategically targeting diverse audiences with their latest ads. From Lebron James showcasing his reading habit while sneakily playing Royal Kingdom, to Kevin Hart enlisting an entire acting school to cover his roles, allowing him more time to game, these ads are designed to appeal to a broad spectrum of viewers.

Royal Kingdom is the much-anticipated follow-up to Royal Match, which was a massive success for Dream Games. The new campaign aims to attract players beyond the traditional match-three gaming community.

Life could be a dreamAlthough Dream Games' achievements may not yet rival those of industry giants like King and their blockbuster Candy Crush, they have been making significant strides in the mobile gaming market. Unlike other celebrity collaborations, such as Supercell's Clashamania with the WWE, which focused on a specific niche, Dream Games is casting a wider net with their celebrity endorsements.

From a business perspective, both Royal Kingdom and Royal Match are major success stories in Türkiye. Beyond business metrics, features like WiFi-free gameplay have resonated well with a global player base.

If Royal Kingdom doesn't satisfy your puzzle-solving cravings, don't worry. We have compiled a curated list of the top 25 best puzzle games available on iOS and Android, ensuring there's always a challenge waiting for you, no matter your skill level.

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