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World of Warcraft to Raise Prices in Australia and New Zealand
Starting February 7th, Blizzard Entertainment will increase the cost of World of Warcraft in-game transactions for players in Australia and New Zealand. This price adjustment affects all in-game purchases, including subscriptions.
The announcement, made on January 7th, cites global and regional market conditions as the reason for the increase. While players with active subscriptions as of February 6th will retain their current rates for up to six months, new and renewing subscriptions will see a price hike.
This isn't the first time World of Warcraft has adjusted its pricing. Global economic shifts have led Blizzard to implement country-specific price changes to reflect rising costs. Interestingly, the US monthly subscription price has remained at $14.99 since 2004.
The price increases for Australia and New Zealand are as follows: the monthly subscription will rise from AUD $19.95 to AUD $23.95 and from NZD $23.99 to NZD $26.99. Annual subscriptions will cap at AUD $249.00 and NZD $280.68 respectively. The WoW Token will increase to AUD $32.00 and NZD $36.00. Other services, such as character transfers and name changes, will also see price increases (see table below).
New World of Warcraft Service Prices (AUD & NZD - Effective February 7th)
| Service | Australian Dollar (AUD) | New Zealand Dollar (NZD) |
|---|---|---|
| 12-Month Recurring Subscription | $249.00 | $280.68 |
| 6-Month Recurring Subscription | $124.50 | $140.34 |
| 3-Month Recurring Subscription | $67.05 | $75.57 |
| 1-Month Recurring Subscription | $23.95 | $26.99 |
| WoW Token | $32.00 | $36.00 |
| Blizzard Balance for WoW Token | $24.00 | $27.00 |
| Name Change | $16.00 | $18.00 |
| Race Change | $40.00 | $45.00 |
| Character Transfer | $40.00 | $45.00 |
| Faction Change | $48.00 | $54.00 |
| Pets | $16.00 | $18.00 |
| Mounts | $40.00 | $45.00 |
| Guild Transfer & Faction Change | $56.00 | $63.00 |
| Guild Name Change | $32.00 | $36.00 |
| Character Boost | $96.00 | $108.00 |
While the current USD to AUD exchange rate suggests a near parity with US prices, the fluctuating exchange rates have prompted criticism from some players. Blizzard maintains that the decision wasn't taken lightly and that player feedback is considered, but the long-term effects remain to be seen.
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