Konami's eFootball welcomes rising star Lamine Yamal as its newest brand ambassador. The young FC Barcelona prodigy is now playable in-game, showcasing his signature Acceleration Burst skill, a reflection of his electrifying on-field dribbling.
This collaboration marks another significant achievement for eFootball, following successful partnerships with top football clubs and anime franchises. Yamal joins the roster as an Epic-level player, alongside other high-profile additions like Neymar Jr. and Takefusa Kubo, all featuring the Acceleration Burst skill.
To celebrate Yamal's arrival, eFootball is launching a Carnival Campaign offering free eFootball Coins and exclusive rewards, including a limited-edition uniform. This move highlights Konami's strategy to attract a younger audience and compete with established rivals like EA Sports by incorporating contemporary football stars and culture into the game.
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