HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing its previous high achieved at launch in July 2024.
AppMagic data reveals Zenless Zone Zero's cumulative mobile revenue has already exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters, Hoshimi Miyabi and Asaba Harumasa (the latter offered free to all players as a promotional incentive), along with enhanced gameplay mechanics, new areas, and game modes. The Hoshimi Miyabi banner was a significant contributor to the record revenue.
This update demonstrated exceptional player retention. Unlike typical post-update revenue declines, Zenless Zone Zero maintained daily earnings above $1 million for over 11 consecutive days, and even surpassed $500,000 per day after two weeks.
While undeniably successful, Zenless Zone Zero still lags behind HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail, in terms of overall revenue.
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