Netflix has announced plans to introduce AI-generated advertising, including pause ads, in the middle of its programming on the ad-supported tier starting in 2026. According to a report by Media Play News, the specifics on how these ads will target viewers remain undisclosed. It's unclear whether the ads will be personalized based on a viewer's watch history or tailored to the content being watched at the time. Currently, there's little information available about the backend mechanics or the presentation of these ads, but their arrival is confirmed.
During a recent Upfront for advertisers event in New York City, Amy Reinhard, President of Advertising at Netflix, discussed the company's unique position in the market. "Either they have great technology, or they have great entertainment," she stated. "Our superpower has always been the fact that we have both." Reinhard emphasized that Netflix's ad-supported tier subscribers engage highly with the platform, watching an average of 41 hours of content per month. This level of engagement translates to approximately three hours of ads per month, a significant amount even without the integration of AI.
Reinhard also highlighted that viewers on the ad-supported tier pay as much attention to mid-roll ads as they do to the shows and movies themselves, which is a notable point of comparison with competitors. "When you compare us to our competitors, attention starts higher and ends much higher," she noted. Despite the detailed insights into viewer engagement, Netflix has not yet provided an official implementation date for the AI-generated ads.
Latest Downloads
Downlaod
Top News
