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How a 15-Year-Old Meme Helped Shape Cyberpunk 2077's Quest Design

By NovaMar 04,2025

How a 15-Year-Old Meme Helped Shape Cyberpunk 2077's Quest Design

Unconventional Inspiration: How a 15-Year-Old Meme Shaped Cyberpunk 2077's Quest Design

The creative process in game development often draws from surprising sources. A senior member of CD Projekt Red recently revealed a unique influence on Cyberpunk 2077's quest design: a meme from over 15 years ago.

Paweł Sasko, Quest Director, explained his creative process:

"When crafting scripts and text, I loop music—often instrumental or tracks with a strong beat—to maintain focus. I've listened to 'Epic Sax Guy 10h' far more than I care to admit. It provides incredible concentration and mental clarity."

This seemingly random meme, while not explicitly detailed, profoundly impacted the team's narrative approach. The interview revealed its influence on structuring storylines, engaging players, and injecting humor into even the game's most serious moments.

This anecdote underscores the value of diverse inspiration in modern game design. By incorporating internet culture, CD Projekt Red created a more relatable and authentic experience. This unconventional method contributed to the game's success as a groundbreaking open-world RPG.

This approach aligns perfectly with CD Projekt Red's commitment to high-quality storytelling and advanced technology. Their consistent innovation, while upholding core values, results in deeply resonant games. The use of a long-forgotten meme highlights their creative thinking and willingness to explore new ideas.

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