Supercell's upcoming multiplayer game, Mo.co, has already proven to be a major hit, even before its full release. According to recent estimates from Pocketgamer.biz, it has generated an impressive $2.5 million in revenue since its soft launch. However, this spike in revenue quickly dropped after reaching that peak.
If you're not yet familiar with Mo.co, imagine a blend of a modern millennial social gaming platform with the action-packed gameplay of Monster Hunter. In Mo.co, players take on the role of a stylish part-time hunter, accepting contracts to combat various evil invaders from beyond.
The initial revenue surge can likely be attributed to the allure of numerous cosmetics and other in-game items available for purchase. However, the subsequent drop in revenue might not signal impending doom. Instead, it could be due to the lack of additional content during its invite-only soft launch phase, which may be limiting its potential for further success.
Superstitious cell
Why does this matter? Supercell is known for its unconventional approach to managing its portfolio. Rather than spreading their team's focus across multiple titles, they prioritize only the most promising games for full release. This strategy has led to some initially underwhelming but ultimately successful launches, such as Brawl Stars and Squad Busters. On the flip side, it has also resulted in the cancellation of other promising projects like Flood Rush and Everdale before they could reach the market.
The future of Mo.co remains uncertain. With its initial success, Supercell might assess how new content impacts player spending. Hopefully, this could lead to Mo.co's eventual full release on storefronts.
While Mo.co is currently in a closed state and not yet available for everyone to play, if you're eager to stay Ahead of the Game, why not explore our top feature of the same name? It highlights great games you can play in early access on mobile.
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