Shuhei Yoshida, former president of Sony Interactive Entertainment's Worldwide Studios, recently shared two particularly daunting moments from his extensive PlayStation career, both orchestrated by competitors Nintendo and Xbox.
In an interview with MinnMax, Yoshida described the Xbox 360's launch a year ahead of the PlayStation 3 as "very, very scary." This early release put PlayStation at a significant disadvantage, as gamers eager for next-gen experiences might opt for the Xbox 360, leaving PlayStation behind.
However, Yoshida pinpointed Nintendo's announcement of Monster Hunter 4 as a 3DS exclusive as an even greater shock. This came as a complete surprise, given the immense success of the Monster Hunter franchise on the PlayStation Portable, which even boasted two exclusive titles. The situation worsened when Nintendo simultaneously slashed the 3DS price by $100, undercutting the PlayStation Vita.
"After launch, both the Nintendo 3DS and Vita were priced at $250, but then they dropped the 3DS price by $100," Yoshida recounted. "I was stunned. And then they announced the biggest game... The biggest game on PSP was Monster Hunter, and it was going to be a Nintendo 3DS exclusive. That was a huge blow."
Yoshida's retirement in January, after over three decades with Sony, has allowed him to offer unprecedented insights into the challenges and competitive landscape he navigated during his tenure. He's also shared his opinions on Sony's live service strategy and the lack of a Bloodborne remake or sequel.
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